Allan F. Suarez

MGSCOMM

Interactive Creative Director (Consultant)

2011–2012

Plan and executes digital marketing strategies/campaigns and initiatives in accordance with client’s business objectives, brand values, and agency budgets. Serve as a senior leadership team member and primary creative lead for client engagements regarding online initiatives. Ensures creative ideas and deliverables are complete and of the highest quality. Manage team of Art Directors, graphic designers, editors, animators, and interact with digital media, social, and metrics departments.

Velvet Suite Marketing Consulting Group

Director of Creative Design & Content (Consultant)

2009–2012

Manage digital experience initiatives across all Velvet Suite clients including Proctor & Gamble and The National Football League. Primary areas of focus include web development, graphic design, content management, digital framework research, and hands-on client content management system (CMS) training.

TAG Latino, a division of The Amaru Group, LLC

Interactive Creative Director (Consultant)

2007–Present

Serve as creative lead for a start-up interactive agency servicing both general and U.S. Hispanic markets. Work included custom programming and design of Ning social network communities, Beta 2.0 graphical user interface for TAG’s proprietary discovery music site Soundpedia.com, project managing of Yum Brands (Pizza Hut) online collegiate campaigns. Duties also included printed media and marketing collateral design, web programming and social networking marketing initiatives.

LatCom Communications, Inc.

Founder/Chief Creative Officer

1999–2005

• Launched one of the first social networking sites (iCaramba.com) catered to the U.S. Hispanic youth market also known as the "New Generation" Latino.
• Secured first round funding from Softbank Latin America Ventures principally funded by Softbank.
• Formalized partnership with Latino Actor/Comedian John Leguizamo as the spokesperson for iCaramba.com.
• Created parent company LatCom Communication, Inc. after purchasing LatinoGreeks.com (a Latino Collegiate Fraternity / Sorority Social Network) and LatinosStep (the largest national Latino collegiate event).
• Managed in-house TV production division Piragua Productions to develop the first Latino animated TV series, ‘Lugar Heights’ featuring the voice of Latino Actor / Comedian John Leguizamo. ‘Lugar Heights’ aired on NBC Universal's mun2 and later on Viacom's MTV-Tr3s.
• Conceptualized and designed the first national collegiate Latino magazine ‘iCaramba U’ (later re-named ‘Latino University’). ‘iCaramba U’ reached 200 schools for an audited circulation of 200,000 readers (BPA).
• I was also responsible for all marketing materials, presentations, logos, and digital presence for LatCom and all its associated properties and clients (U.S. Army, Yum Brands, Ford, and Procter & Gamble).